But without doubt the best thing (possibly including the matches, that remains to be seen) is the debate (yes I mean arguments). Who's in your All-time XI, who's in your fantasy team, who will win the Golden Boot, do Messi/Ronaldo need to win to be considered among the best players ever, who should start for England and how far will we get? There is virtually nothing on which you'll find yourself in complete agreement with someone else. If you do, the only thing I can recommend is you debate things a bit more.
Of all the contentious issues, there is one that most clearly identifies the optimists, pessimists, realists and idiots. How will England do?
A couple of years ago I wrote a post about England's chances going into Euro 2012. Before the tournament, there was a genuine sense of realism about the England football team and our chances in such a way that there was no huge feeling of devastation when Diamanti tucked home the decisive penalty. Winning the group failed to inspire any genuine hope and rightly so given the insipid performance produced against the Italians.
So with it all kicking off on Thursday evening, how are we feeling this time around? There's a certain satisfying symmetry with England starting where they left off in the Euros, aiming to avenge that defeat and put right the dour and lacklustre style of play from 2 years ago. Lots has been made of the exciting young talents of Oxlade-Chamberlain, Sterling, Lallana and Barkley but whether they're quite enough to inspire blind optimism in a naturally wary nation remains to be seen. Surely it will be the same old story. Surely warm up draws against the might of Ecuador and Honduras tell us all we need to know. Surely...
I can't help myself, I'm going to put it out there that by 1am on Sunday morning, there'll be the faintest of glints in the eye of even the most cynical of England fans.